The brand needed to be fun, engaging, and bouncy. We wanted the GoGoPop brand to match the name: something engaging, something that is memorable, and also would be fun consistently through the process. Hence, we ended up on the snappy design. The experience, on the other hand, needed to primarily be fast. We created a quick and convenient way to move between screens, which at the time was unique. Now, GoGoPop represents something that is a culmination of design direction changes, that ultimately coalesced into a brand that is both fun and engaging, while maintaining functionality at the highest levels.